Elegant Reflections Limited
Elegant Reflections Limited was established in April of this year as the brainchild of Bridget Austin Doherty, Declan Brady and Patricia Ryan Brady. Each had various ideas they wanted to promote and thus, decided to amalgamate their thoughts and form a company to promote and sell their innovations. Elegant Reflections Limited is a family run business with intentions to offer employment to others in the future. At present Patricia Ryan Brady is the only full-time employee. She works from home, researching and sourcing innovative products in Ireland and overseas from places such as America, New Zealand, Thailand and China. Declan Brady works part-time on various aspects of the business. Bridget Austin Doherty lives in London but commutes regularly to update her on how the business is forming
Elegant Reflections Limited
The Objectives of Elegant Reflections Limited are:
To manufacture frames for Pictures, Mirrors, Innovative items
To promote, advertise and sell Frames & Gift ware, other promotional items
Develop innovative niches in the market & Expand internationally
We have evaluated this type of business and have found it to be innovative and profitable. We aim to offer a reasonable and economical service to all our customers. The type of market we intend to attract depends mainly on our location but if our application is successful our trade will target tourists, corporate, families and socialites. S.W.O.T analysis carried out looks at our strengths, weakness, opportunities and threats.
STRENGHTS: SELF ASSESSMENT
Personal Motivation
Business Skills
Experience & Education
Personal Motivation
Declan,Bridget & Patricia are Innovative, Committed, Confident, Are Risk Takers, Have Family Support, Diligent and are Goal Setters
Business Skills - Declan
Academic
Dip. Information Technology Dip. Computer Business Skills
Dip. Security Management (I.S.I.A) Certificates in WP 5.1
Certificate in Insurance
Business
Computer Specialist Retail Management
Insurance Management Security Management
Elegant Reflections Limited
Business Skills - Patricia
Academic
Dip in Public Relations Cert. Computer Office Systems
Staff Development Courses Communications Course
Conflict Management Stress Management
Business
Marketing Finance
Administration Project Management
Event Management Conference Organisation
PICTURE FRAMING
We realise our weaknesses are Competitors but in Ireland alone there are 8 Wholesalers & Distributors. Three of these are based in Dublin City Centre and three are based in Dublin urban regions, while two other are country based. There are six Picture Moulder Wholesalers all within the Dublin area.
Like our competitors we have a selection of stock that includes prints, posters, paintings, sketches, mirrors, Batiks, tapestries, Irish memorabilia and Millennium Framed Concepts. But we also will frame anything our customer's want framed; flowers, trophies, postcards, 3-D pictures and novelty items. Frames will be manufactured at our registered address and sold in the retail outlet. Orders will be taken for frames and fast and efficient quality frames guaranteed. Some frames may take longer to produce but customers will be informed of the time frame when ordering
Elegant Reflections Limited
Giftware
The giftware industry in Ireland is worth approximately �55M. Since the emergence of the Celtic Tiger this is rapidly increasing. The tourist industry is also increasing rapidly and areas such as Temple Bar and Grafton Street are well known icons on the tourist maps. Surrounded by places of interest such as Trinity College, Dublin Castle, Four Courts, Christchurch and St. Patrick's Cathedrals, The Famous Guinness Brewery and O'Connell Street, the location of your leasehold property is ideal for our type of business.
As parties will be the forefront of everyone's New Year Celebrations we will provide the party revellers with;
Party packs
Hats for all occasions
Buntings for all parties
Flags with Millennium Logos
Elegant Reflections Limited
Glassware & Bronze
Irish made and overseas innovations
Umbrellas - Golf/Standard/Children's
Diaries & Filofaxes Millennium Coins
Year 2000 Millennium Countdown Watches
Novelty Goods of High Quality
Candles
Including Ireland's Famous Millennium
Candle which is currently being exported worldwide.
The Millennium is one night to remember and one we want our
customers not to forget. But the Millennium is one of many brilliant events to celebrate. It will be followed by
St. Valentine's Day St. Patrick's Day
Mother's Day Father's Day
Children's Day Easter
May Day World Sporting Events
Ireland's Famous All Ireland Cup Final in Croke Park
We can supply car flags from the 32 counties
Elegant Reflections Limited
Gift Baskets are the innovation of the future. The American Gift Basket Industry is at an all time high. In Ireland we have seen the emergence of Interteddy & Bewley's, Celtic Hampers and Dublin Hampers Corporate Gift Baskets at Christmas. These are mostly food hampers.
Elegant Reflections Limited
endorses the concept, by offering Ireland it's very own theme baskets. Like our competitors we offer various celebration baskets to coincide with event dates.
Elegant Reflections Limited
Sees an opportunity to offer it's customers baskets of Irish Distinction. All our baskets contain Speciality Foods of Ireland as recognised by an Bord Bia;
Top Quality Irish Confectionery
Toffee from the Midlands
Delicious chocolates from Cork
A Variety of Irish Handmade Chocolates from Dublin
Waterford Truffles
Tasty jams from all over Ireland
Creative Marinades & Gourmet Preserves
From the Wicklow & Donegal Hills
Delicious Biscuits and Cakes from all over Ireland
Popcorn & Snacks
Our Baskets are arranged on site at our new premises with the option to customers to collect or avail of our delivery service the same day.
Elegant Reflections Limited
All Baskets made by Elegant Reflections Limited
Can be personalised to the consumer's requirements.
Baskets comprise of novelty gifts suitable to the
occasion. Our baskets are named to suit the History of
Dublin Old and the Changing of the Century into the Dublin
of the Third Millennium. Names that we are currently considering are;
Dame at the Castle; The Molly Malone; The Biddy Mulligan;
Corporation Stnax; Brown Bag Loot; The O'Connell Jacuzzi; Grafton Street Lady; Trinity Bash Snack; Lord of the Fore Court;
The Bar at the Temple; Framed in Dublin:
The Fragrance sector of giftware will be incorporated into our fabulous basket collections. All fragrance will be Irish made. As candles and aromatherapy are significant gifts to send to some One Special Our Candle Corner will comprise of an elegant aroma from some of Dublin's finest candle and pot pourri manufacturers.
Elegant Reflections Limited
The Tabletop part of the Gift Industry comprise of an array
of glassware with Irish Brandnames and some imports. There
is also a display of China and Pottery from Ireland and
over seas.
Marketing and Promoting of all items is through Advertising:
Display stands
Inside premises;
All items as expressed in this application will be on display in our premises and advertised with a marked prices inclusive of VAT.
Fliers
Printed and distributed to various strategic locations to highlight our products and themes on different occasions
Catalogues
Special Promotion Catalogues will be printed on occasions
Media advertisements
Timely Placed in National and Local Advertorials
Mailshots will be carried out occasionally
Website
This is already under construction and will offer all our products to customers worldwide at www.elegant-reflections.com
In the meantime why not check out the link below to get your own 20MB of free webspace?
http://www.fortunecity.com/
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Unusual Gifts from Ireland
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